Target Audience

We handed out a questionnaire to 20 people who we knew liked horror movies and just asked them a few questions to determine the features and plot of our opening sequence. Because our film has a ehite cast and they are the majoeiity population in the UK we've chosen white, English people. Horror movies are particularly popular among young men so we have targeted males aged 15-18 who would likely be studying at school or college.

Questionnaire

This is just a short questionnaire to determine the target audience for our upcoming horror movie we'll be filming. We would greatly appreciate if you could spare 5 minutes of your time to fill it in for us! Thanks!

           Please circle one answer for each question:

       1. What is your age?

           16-18    |   19-21    |   22-24    |   25-27     |   28-30    |    30+

       2. What is your gender?

            Male    |   Female

       3. What race are you?

           British    |   African    |   Asian    |   Eastern European    |   North American    |   South -                        American    |   Other (Please state) ….......

       4. What do you do in life?

           Working     |    Student     |    Un-employed

       5.  What sort of locations do you go to when you go out with friends?

            Bars    |     Cinemas    |    Parks    |    Restaurants    |    Other (Please State) ….......



These were our results: 

From the majority of our results we've decided that our specified target audience is:

• 16-18 Year Old
• Males
• British/White
• Students